478 pairs of socks lends community support for Vermont Guard

first_imgThis month, 478 Vermont National Guardsmen will receive a free pair of Darn Tough Vermont socks thanks to overwhelming community support for a promotional program created by Darn Tough Vermont and Lenny’s Shoes & Apparel.In May, Darn Tough Vermont and Lenny’s Shoes & Apparel teamed up to raise socks for the Vermont National Guard. For every pair sold at Lenny’s stores in Williston, Barre, and Saint Albans, Darn Tough Vermont and Lenny’s donated a pair to the Guard. Their goal was to donate 300 pairs, but customers helped them far surpass that by purchasing well over 400 pairs, while many additional customers not only purchased a pair but also went ahead and donated that pair back into the program, doubling their individual donation.Darn Tough Vermont President Ric Cabot came to the Lenny’s store in Williston on Wednesday to personally deliver the socks before they are sent to the Guard and shipped overseas to troops in Iraq and Afghanistan. Cabot is well aware of the important role that community support played in the program. “People felt good about it,” he stated. “It’s a Vermont manufacturer, a Vermont retailer and the opportunity to donate to Vermont troops. There’s a very good, wholehearted, local feeling to it.”Darn Tough Vermont socks have supported soldiers for years and many units are already wearing them. According to Cabot, “Soldiers love our socks and we continue to get reorders. We’ve made investments in the company to continue to produce socks that meet the needs of our soldiers being deployed and on active duty.”Lenny’s owners Mark and Todd McCarthy were at the store on Wednesday to receive the socks from Cabot and they were also enthused with the success of the program. Mark McCarthy said in a statement, “Lenny’s was honored to be involved with this. We support the effort of our guardsmen and what they’re doing for us overseas, and obviously the ability to partner with not just an American-made but also a local Vermont company was a win-win for everybody. The response from the community and our customers in particular was just overwhelming and we were extremely pleased with how things went.”Darn Tough Vermont is a manufacturer of premium, all weather outdoors socks, with headquarters in Northfield, Vermont. Darn Tough offers products in six active wear categories: ski/ride, hike/trek, run/bike, lifestyle, hunt, and kid’s styles. In 2010, Darn Tough Vermont socks were approved by the Army for the FREE (Flame Resistant Environmental Ensemble) program and became the only US Army Team Soldier Certified sock. The company’s product is distinguished from industry competitors by: 100% USA manufacturing; small needle knitting which results in more stitches per inch and exceptional durability and cushioning; an exclusive blend of Coolmax® and ultra-fine merino wool for softness, fit, durability and moisture management; and a unique unlimited lifetime guarantee policy. For more information, visit: www.darntough.com(link is external).Source: Darn Tough. 6.10.2010last_img read more