LivingSocial Co-Founder Explains the Importance of the Pivot

first_imgA Web Developer’s New Best Friend is the AI Wai… Tags:#start#tips audrey watters 8 Best WordPress Hosting Solutions on the Market Related Posts center_img Top Reasons to Go With Managed WordPress Hosting As one of the leaders in the group-buying space, LivingSocial has had a great year, ending the year with $175 million in investment from Amazon earlier this month. But like many success stories, LivingSocial didn’t suddenly spring up wholly formed. Indeed, the company has had to pivot several times before landing on their current form – and success.In the video below, LivingSocial co-founder and CTO Aaron Batalion talks about the company’s previous manifestations – consultants, Facebook app developers, and so on – and the principles that helped motivate the company to change direction like this.In 2009, LivingSocial acquired BuyYourFriendADrink, a company that ran on- and offline promotions that brought customers into bars for beverage companies’ product launches. One of the salespeople, walking from bar to bar to try to sell them on the product, recognized that there are other businesses that had similar needs. And so LivingSocial pivoted into the group-buying and daily deals space. Batalion speaks of “not being satiated” and so always being ready to change directions if need be. He stresses “lean startup” principles, quick iteration, and intre-preneurial rule (support the people inside your startup that have “really killer ideas”).The talk below was given at the Tech Cocktail Startup Mixology conference in October. Why Tech Companies Need Simpler Terms of Servic…last_img read more

What a Red Team is and How it Helps You Beat Your Competitor

first_img Get the Free eBook! Learn how to sell without a sales manager. Download my free eBook! You need to make sales. You need help now. We’ve got you covered. This eBook will help you Seize Your Sales Destiny, with or without a manager. Download Now A red team is a group from within your own organization that plays the role of your competitor to help identify weaknesses in your strategy.It’s good to be positive and optimistic. It’s another thing altogether to be clueless, or worse, hubristic. It’s unlikely that you will win big deals without some problems along the way. In competitive situations, it’s unlikely that you are invulnerable. Your competitors are good companies with good people and good solutions, too. It’s foolish to underestimate them.How You Will LoseOne way you might use a red team is to help challenge your value proposition and your solution. They can play the role of the varying stakeholders in your dream client’s company and poke holes in your deal.The red team can point out the issues they’re going to have implementing your solution. Red team members can act as obstacles who will stubbornly work to avoid giving your solution their blessing.The trick to putting together a good red team is to select people who aren’t attached to your opportunity. You want people who are well-briefed, but who will be committed to challenging your thinking about what your dream client really wants and where your solution and strategy may fall short.Who Will Beat YouAnother red team might be made up of people from your company who act as if they are your competitor. You have to know your competitors well to put together a red team to do this work; you have to know how they compete and win (and if they’ve beaten you before, you will have some idea).This red team can develop a strategy to beat you. They can describe how the solution this competitor will offer is going to be a better solution. They can also point out weaknesses in relationships, if they are known. Most of all, because these red team members know your company, they know where you are weak and can play as if they are going to exploit that weakness.We spend a lot of time strategizing on how we are going to win deals, and very little on how we are going to lose. Both are necessary, but it is wrong to ignore the many ways you might lose. By doing this work with a red team early enough, you give yourself time to make the changes that improve your chances of winning.last_img read more

Bengaluru’s Sunil Chhetri lauds team-mates for reaching AFC Cup final

first_imgAfter I-League champions Bengaluru FC scripted history by reaching the Asian Football Confederation (AFC) Cup final, skipper Sunil Chhetri heaped praise on his team-mates for the achievement.Bengaluru FC on Wednesday defeated defending champions Johor Darul Ta’zim 3-1, 4-2 on aggregate over two legs, to book a final clash with Air Force Club of Iraq on November 5 in Doha, Qatar.Chhetri scored twice to lead from the front after Bengaluru conceded an early goal. (Bengaluru FC banks on its army of ardent blues)”The best part of the club is whoever is associated with Bengaluru FC, right from Sajjan Jindal, our coach, our ball boy everyone puts in so much effort to achieve the result. It’s a closely knit family,” he said at the post-match press conference on Wednesday.”You don’t believe how happy I’m now. In fact, I’m at a loss for words expressing it. This result is not just an achievement of the eleven players. Rather this has been possible because of the entire Bengaluru FC family.””We don’t know what we’re going to achieve next but one thing is for sure that we’ll keep on pushing hard and we’ll stay together whatever happens,” he added.Meanwhile, Bengaluru coach Albert Roca didn’t mince his words praising the skipper as the architect of the historic win.”He’s (Sunil) the right captain. He’s an example to all of us present here. Bengaluru FC can’t have any better captain than him. He doesn’t only work on his game but helps other players a lot. Undoubtedly, he’s a big part of the success which we achieved,” Roca said.advertisementRoca also had a word of praise for the electrifying atmosphere created by the Bengaluru FC fans.”It was terrific. Really I mean it. The constant cheer from the first minute made our oppositions’ life uneasy and it paved the way to winning the match eventually.”last_img read more