Retailers expand gas savings Override program

first_imgOn Feb. 27, the gas savings program that has put more than $10 million back into the pockets of consumers throughout New England returns to participating Shaw’s Supermarkets, Dunkin’ Donuts locations and Irving Oil gas stations.Participating Shaw’s Supermarkets will once again be offering powerful gas savings to their customers, which can then be redeemed at Irving locations throughout Maine, New Hampshire, Massachusetts, and in select areas in Vermont and Rhode Island.To make Override even more convenient, customers using their Shaw’s Rewards Card when they shop for groceries can use that same card right at the pump to lower their price of gas. For the past year, people participating in the program were issued paper coupons, which meant having to go into the store to redeem the savings.Now, with paper coupons eliminated, everyone can lower their price of gas right at the pump, saving both time and money.What makes Override truly powerful for the consumer is that participants who make purchases at a participating Shaw’s, or at a participating Dunkin’ Donuts in Maine or New Hampshire by using their Dunkin’ Donuts Card, can combine those savings to lower their price of gas even further. These two cards can be linked at, where more information can also be found.“This is the right program at the right time. It’s not a gimmick, it’s not complicated, and Override does not make you buy anything you do not want in order to save,” said Override CEO Mike Crosby. “Best of all, Override will bring people real savings just when they need these savings the most.”The program is simple: A minimum purchase of groceries with a Shaw’s Rewards Card earns savings off each gallon of gas at Irving up to 20 gallons. The savings increase if the grocery purchase is larger. At Dunkin’ Donuts, purchases totaling $20 earns 5 cents off each gallon of Irving gas.“Override is an innovative program that offers our customers another way to save in this very tough economy,” said Larry Wahlstrom, President of Shaw’s Supermarkets. “We are always looking to provide quality products, a fresh shopping experience, and, most importantly, ways to provide maximum value for our customers’ hard-earned dollars. The gas savings program does just that. People will see a very real and positive impact on their wallets when they participate in Override.”Restrictions may apply. For more information, visit Shaw’s SupermarketsShaw’s, Osco and Star Market are a division of SUPERVALU INC. Throughout the six New England states, there about 200 store locations employing approximately 28,000 associates. SUPERVALU INC. is one of the largest companies in the United States grocery channel with estimated annual sales of $45 billion. SUPERVALU holds leading market share positions across the U.S. with approximately 2,500 retail grocery locations. Through SUPERVALU’s nationwide supply chain network, the company provides distribution and related logistics support services to more than 2,500 independent retailers and other grocery endpoints across the country. SUPERVALU has approximately 190,000 employees. For more information about SUPERVALU visit is external).About Dunkin’ DonutsFounded in 1950, today Dunkin’ Donuts is the number one retailer of coffee by the cup in America, selling 2.7 million cups a day, nearly one billion cups a year. Dunkin’ Donuts is also the largest coffee and baked goods chain in the world and sells more donuts, coffee and bagels than any other quick service restaurant in America. Dunkin’ Donuts has more than 6,700 shops in 29 countries worldwide. Based in Canton, Massachusetts, Dunkin’ Donuts is a subsidiary of Dunkin’ Brands, Inc. For more information, visit is external).About Irving OilFounded in 1924, Irving Oil is a regional energy refining and marketing company serving customers in New England and Eastern Canada with a range of finished energy products and complimentary products and services. In 2003, Irving Oil became the first oil company to win a USEPA Clean Air Excellence award for its low sulfur gasoline. For more information, visit is external).About OverrideOverride, created in July 2007, is a network of highly respected retail brands that provides consumers an opportunity to lower their individual price of gas at the pump. Consumers can earn gas savings at participating Shaw’s Supermarkets and Dunkin’ Donuts, and the opportunity to save is also offered to more than 9,000 L.L. Bean employees through the Override employee program. Gas savings are redeemable at 200 participating Irving fuel locations throughout New England. For more information, please visit is external).last_img read more