SA communicators call for mobilisation behind 2010 Fifa World Cup™

first_imgMinister of Transport Sibusiso NdebeleThrough the 2010 FIFA World Cup™, we can tell the story of Africa – tell her story because we are proud.At the fourth and final 2010 FIFA World Cup South Africa™ communicators’ conference, hosted today by the National Communications Partnership (NCP), speakers including Minister of Transport, Mr. Sibusiso Ndebele and Dr. Irvin Khoza, Chairperson of the 2010 FIFA Organising Committee called for all South Africans and Africans to come together to ensure that we host an event that will be talked about by generations to come.“As a country and continent, we will need to pull together. The 2010 FIFA World Cup calls for unity of our people because together we can do more,” said Minister Ndebele. Dr. Irvin Khoza said that South Africans must realise the enormity of the opportunities that are being generated through the tournament. The World Cup will be delivered on a far bigger scale than the Confederations Cup.  To date, for example over 14 000 applications have been received for the volunteer programme.Dr Irvin Khoza, chairman of the 2010 FIFAWorld Cup Organising Committee According to Khoza, the psychological readiness of the nation is critical. “There is one show on the road at the moment and a psychological adjustment from all South Africans is needed.”Khoza said that South Africans need to be thinking of the World Cup as a 30 day commercial for the country that will be watched by billions around the globe. “The extent to which the tournament changes lives will be largely determined by the degree to which we use the tournament to build up to 2010.”The 11th June 2010, with the opening of the World Cup is arguably South Africa’s next defining moment. Historically, we have successfully hosted Rugby and Cricket World Cups, continental and global football tournaments, global conferences and four peaceful democratic elections, but never anything on a scale that is arguably larger than the Olympics.Khoza affirmed that the 2010 FIFA World Cup Organising Committee has a very good understanding of what is needed for next year’s event. “We must be relentlessly positive,” he said. “As South Africans, we have the tendency to be self critical. We should see everything in perspective and importantly, see the positive stories.” He referred to outstanding progress that has been made by 2010 FIFA Organising Committee over the past five years, through the building of six new stadiums in less than four years and the potential legacy that will be generated in terms of job creation, tourism, trade and investment.“We must be proactive and stay ahead of the story – not merely reacting to everything being said,” he added. The 2010 story is one of a continent that is being redefined in a historic way.“We must be Pan-African,” Khoza concluded. “South Africa 2010 must be pan-African in word and deed, as we stage a tournament that inspires all of Africa.” This tournament must ensure that our African teams feel like they are playing at home, as we celebrate Africa’s home-grown heros.” From Cape to Cairo, Khoza reiterated that Africa must stand together as never before –  to create a sweet chorus singing the same song in perfect harmony.“This World Cup is the real thing. You must feel that there is something happening in this country. The banners you use must be larger than life. Every street corner must be filled. We must feel that this show is in town,” Khoza concluded. About the International Marketing of South Africa (Brand South Africa) The International Marketing Council of South Africa was established in August 2002 to help create a positive and compelling brand image for South Africa. At that time, the world was unsure about what to think of South Africa, with many different messages being sent out by various sources. This did very little to build the country’s brand and it was evident that to attract tourism and investment there was a need to co-ordinate marketing initiatives to make them more effective. This led to the creation of the IMC, whose main objective is the marketing of South Africa through the Brand South Africa campaign.  There are many benefits to having a consolidated brand image, with the most important being that a consistent Brand South Africa message creates strategic advantages in terms of trade and tourism for the country in an increasingly competitive marketplace.About the National Communications Partnership Government Communications (GCIS) and the IMC are the custodians of the NCP. This partnership is aimed at forging alignment of communication among government and private-sector marketing and communication specialists.For further information:Margaret DingaloDirector: Stakeholder RelationsInternational Marketing Council of South AfricaTel: +27 11 483 0122last_img read more

Hold Assembly polls in J&K: CPI(M)

first_imgSenior CPI(M) leader M.Y. Tarigami on Friday said the Centre’s decision to extend President’s rule in Jammu and Kashmir for six more months had “deprived the people here of a democratically elected government for the last more than one year.”“In the absence of an elected government, uncertainty in the State is deepening day-by-day and dissatisfaction among a large section of people is increasing. Only effective response to this situation would have been to hold early Assembly polls as there is no justification to delay it, neither political nor constitutional,” said Mr. Tarigami.Rajnath’s promiseHe said not holding Assembly elections on time and not having an elected government in Jammu and Kashmir was not in the interests of the country. “Last year in December, then Union Home Minister Rajnath Singh in Parliament had said that the Centre was ready to hold Assembly polls in the State. What happened to those promises?“If elections to urban local bodies, panchayats and the Lok Sabha were held, what is the logic in deferring Assembly polls which are due since last November when the Assembly was dissolved by the Governor? An elected government’s rule is any day better than Governor’s rule and bureaucratic rule,” Mr. Tarigami said.‘BJP responsible’He said the overall situation was very bad in Kashmir. “The first responsibility for this is with the BJP because they hold power in Delhi and are directly ruling the State for more than a year. They should without any further delay recommend to the Election Commission to announce Assembly polls,” he added.last_img read more

Family of deceased Indigenous woman suing Toronto police for 14 million

first_imgAPTN National NewsThe family of an Indigenous woman that died in Toronto under suspicious circumstances is suing Toronto police for $14 million alleging the force was negligent in the events leading up to her death in April 2013 and during the subsequent police investigation that labeled it a suicide.Cheyenne Fox’s family alleges Toronto police didn’t properly respond to two 911 calls prior to Fox’s death April 25, 2013 when she fell to her death from a 24th floor balcony of a Toronto condo according to a statement of claim filed in Peterborough court Friday and obtained by APTN National News.None of the allegations have been proven in court and all defendants, including Toronto police, are expected to be served Monday.Fox died at about 11 p.m. that night, but the first 911 call came in at approximately 6 p.m. from someone who witnessed Fox jump from a moving taxicab on Highway 401.It’s alleged she lept from the “still moving” cab because the driver was sexually assaulting her.Two people stopped and picked her up on the side of the highway.The document states they drove Fox to her destination at 80 Harrison Garden Blvd. to meet an alleged “custumer” as she was working as a sex worker, potentially forced into it by a human trafficking ring.The second 911 call came about two hours later at 8 p.m. from someone inside condo unit 2419 at 80 Harrison Garden Blvd., the document alleges.The claim alleges someone from the unit called police upon Fox’s arrival claiming she was intoxicated, trespassing and refusing to leave the place.“No response from the Toronto Police Service Board ever came in respect of the two 911 calls that were made by third parties in relation to Cheyenne and the serious danger or harm that she was reported to be in,” alleges the statement of claim.It’s then alleged she tried to “escape” the home, but someone “physically forced Cheyenne to remain at his property.”The pair started drinking, according to the document.A third call to 911 was placed at 11 p.m. due to an alleged fight between Fox and the occupant.The caller said Fox had jumped over the balcony.Police arrived minutes later to “collect the badly beaten and lifeless body of Cheyenne.”Fox’s family say Toronto police also failed to provide “adequate or effective” reports or effectively communicate with the family after the death.The family alleges police failed, as well, in considering Fox “was murdered.”Last fall, the family said police told them the case was closed and Fox’s death was determined to be suicide.“(Police) blamed Cheyenne for her death attributing ‘risky’ behavior and a ‘high risk lifestyle’ instead of engaging an adequate or effective policing strategy to protect vulnerable women,” the document alleges.Fox’s father John Fox is scheduled to hold a press conference Monday at 2 p.m. in front of police headquarters in downtown Toronto.Attempts to reach Toronto police Saturday were unsuccessful.Kjackson@aptn.calast_img read more