Creative thinking pays dividends

first_imgCreative thinking pays dividendsOn 9 Jan 2001 in Personnel Today Related posts:No related photos. Previous Article Next Article Comments are closed. As the judges for this year’s RAD Awards draw up their shortlist of winners, Richard Staines reports on the judging process and what the judges thought of the general standard of entriesEmployers will have to become increasingly creative to lure people into their companies in today’s hugely competitive recruitment market – that was the final verdict of judges at this year’s Recruitment Advertising Awards.Some companies used multi-pronged advertising campaigns involving the Internet, mailshots and traditional press advertising, making them eligible for several categories.Companies invested heavily in web sites, which reinforced company branding and values, rather than using single job adverts.But some judges claimed corporate vanity is preventing companies realising their true recruitment potential. Tracey Yates, head of recruitment at One to One, said, “I think having creativity in recruitment adverts is critical, given the conditions in the industry.“But sometimes this has been choked by corporate messages, which is a shame because more creativity would give them a better chance of winning an award – and, of course, recruiting more staff.”This year there were 20 categories and more than 700 entries. The judges were particularly impressed by the Sales and Creative Marketing categories and the Professional Services category. The category for Best Campaign also proved to be a source of fresh and vibrant ideas.But judges said they found many categories contained entries that were easily superior to those around them. Maxine Packer, graduate recruitment manager for Logica, said, “In many categories there were entries that stood out from the others by a very clear margin.“There has been a great deal of creativity but it has been hard to differentiate between most adverts with only a few standing out as being really good.”Packer said the intensity of the recruitment market has caused companies in the IT sector to become disenchanted with traditional single job adverts. The favoured approach is to use a web site to attract people with expertise in the field to contact the company directly, rather than through the traditional CV application process.She said, “As we all know, the industry is facing a very severe skills shortage and is using more innovative techniques to find staff. “Also, IT adverts don’t tend to quote salaries, and it seems much more common to sell the job rather than the pay package. You don’t see that so much in the sales category, where it is much more in your face, with single job adverts quoting salaries and benefits.”Emma McCarthy, business partner at the Royal Bank of Scotland, said the standard has been patchy in places. “The standard has varied between categories. There have been some stars which have risen above the rest,” she said.“What we have seen is a huge range of innovative schemes to recruit people. Companies are not just relying on traditional adverts – they are using post cards and delivering leaflets to try to recruit people.”McCarthy urged companies to choose carefully if they decide not to have their recruitment process in-house.She said, “It is important that, if you choose to use someone outside the organisation to do your recruiting, you choose an agency which is interested in results. It must take responsibility for its actions in getting people into the company.”Simon Minty was judging adverts according to their portrayal of disabled people, and was slightly disappointed by some of the results. He said he found the representation of disabled people by a major car maker in its Internet campaign to be “patronising”.He said, “I am looking for positives rather than negatives and I think that a lot of what I have seen is very good. There are a lot of companies who now take diversity very seriously but there is still work to be done.”Carol Brown, resourcing manager at Connex Trains, said companies in the rail industry have borne the brunt of the skills shortage.She said, “It is very difficult to recruit train drivers because there are only a few people who have the skills necessary to do the job. We are also having to put a lot of effort into looking at new ways of recruiting people.“But we have managed to recruit more train drivers in the country, partly because of our training scheme and partly by raising the profile of the profession using adverts.”Connex has used a series of adverts comparing the job of train driver to that of pilots to attract prospective candidates.Sarah Jordan, recruitment services consultant for Virgin Atlantic, said the Internet has provided companies with new opportunities for creative advertising. “We have seen a huge increase in the number of companies using the Web to attract recruits and there has been a lot of innovation in this area,” she said.The Judges Chairman Pauline Edgar, Chairman, Scott Edgar GroupColin Gilby, Client services director, TMP Worldwide Sara Hornby, Director, Lawton Ware Advertising Emma McCarthy, Business partner, The Royal Bank of Scotland Maxine Packer, Graduate recruitment manager, Logica Francesca Okosi, Director of human resources, London Borough of Brent Gavin Anderson, Creative director, Thirty Three Limited Mark Rice, Creative partner, And Advertising Tracey Yates, Head of recruitment, One 2 One Simon Minty, Diversity trainer and consultantBronwen Jones, Regional director, Barkers Lesley Chalbot, Graphic designer, Computer FuturesSimon David, Design manager, Reed Creative Neil Wiseman, Group account director, Stafford Long & PartnersSarah Jordan, Recruitment services consultant, Virgin AtlanticCarol Brown, Resourcing manager, Connex.last_img read more


first_img Comments are closed. Previous Article Next Article TrainingOn 2 Apr 2002 in Personnel Today This week’s training newsDrivers course St Helen’s College is introducing a training initiative to help cut thedriver shortage on Merseyside. The scheme will also help reduce long-termunemployment by training the jobless. Candidates will learn to driveseven-tonne lorries as well as everyday work skills to help them make an impacton the job market. on H&S A new strategic committee dealing with health and safety training in theconstruction industry has started work. The Union of Construction and Allied TechnicalTrades’ general secretary George Brumwell will chair the CITB Health &Safety Committee. He has a remit to ensure health and safety training is at theforefront of industry planning. The group will report directly to the CITBboard. team work Magnet kitchens set its staff Mission Impossible-type tasks to help improveteamwork as part of its 18-month restructuring programme. Staff were taken tothe Yorkshire moors and given a range of tasks aimed at releasing an abductedcolleague. The teams had to build a shelter, start a fire and cook a meal withonly basic provisions. HR at Magnet then analysed each team’s performance. focus move Removal company Bishop’s Move is introducing customer services training forall new recruits. Staff will receive training in diplomacy skills in additionto instruction on carefully packing, wrapping and moving of customers’belongings. The firm has set up a regional training centre, which combines classroomand practical learning. Staff who qualify from the centre will receive aBritish Association of Removers Training certificate.  www.barmovers.comBank adds diploma The Royal Bank of Scotland has launched the Applied Diploma in Corporate Bankingfor staff. The ADCB is recognised externally and is exclusive to the RBS forthe next three years. The qualification is aimed at corporate bankers and takestwo-and-a-half years to attain. qualification The Institute of Sales and Marketing has had its qualification formallyadopted by the Qualifications and Curriculum Authority. The course will now beused at Levels 2 to 4 of the National Framework in England, Wales and NorthernIreland. The qualification is designed to help companies identify competentstaff and graduates for sales and marketing positions. Related posts:No related photos.last_img read more

Nurses demand a share of NHS Budget billions

first_imgNursesare demanding pay rises funded by the billions of pounds the Government hasearmarked for NHS modernisation.TheRoyal College of Nursing (RCN) hinted at strike action if some of the Budgetcash was not used to increase pay.BeverlyMalone, general secretary of the RCN, said she wanted to see a bumperinvestment in nursing and that money was needed most.Malonesaid last year’s pay increase was inadequate, as the 3.9 per cent hike onlyimproved the typical nurse’s salary by around £9 per week. She said retentionrather than recruitment was the key to NHS success, but money was essential toachieving improvements in both. Hercalls come on top of negotiations for flexible working and contracts. The moneyfrom the Budget will raise NHS spending by £40bn in the next six years and itis anticipated that spending for this year will be £5bn up on last Related posts:No related photos. Comments are closed. Previous Article Next Article Nurses demand a share of NHS Budget billionsOn 30 Apr 2002 in Personnel Todaylast_img read more

… in brief

first_imgThis week’s news in briefWork-life balance UK employers are ignoring staff demands for family-friendly policies,according to research. The report by Youatwork claims that nine out of 10employers believe that family-friendly policies will become more important inthe next five years, but only one in 10 provide staff with assistance toimprove their work-life balance.  www.youatwork.comIT skills framework E-Skills UK, the body responsible for addressing the UK’s IT skills, haspublished a new skills framework. Organisations or individuals wishing toevaluate the framework can view it and complete an online survey at the addressbelow. out injuries The TUC has teamed up with the Association of British Insurers to call formeasures to stem the £38m-a-day cost of workplace injuries. The twoorganisations have launched a joint campaign for improved rehabilitationservices for people injured at work. warning This year’s raft of new employment legislation could destabilise labourrelations and disproportionately bolster the role of trade unions, the CBI haswarned. The employer body is worried that up-coming legislation could giveunions too much power. award winners In last week’s issue, Personnel Today ran a photograph and picture captionfrom the Recruitment Advertising Awards showing the winner of the ‘Mostinnovative CD Rom’ category. The caption should have clearly stated that thewinners were: Gail Boulter from Hertfordshire Constabulary and ChristianSpittle from Bernard Hodes. Previous Article Next Article … in briefOn 4 Feb 2003 in Personnel Today Comments are closed. Related posts:No related photos.last_img read more

… in brief

first_img Comments are closed. Related posts:No related photos. … in briefOn 6 May 2003 in Personnel Today Previous Article Next Article This week’s news in briefFree reader tickets Organisers of the e-learning London conference and exhibition are offeringPersonnel Today readers free places at one of the seminars on 5 June. To claimyour free ticket to the workshop – Meeting learner needs by personalisinge-learning – call the hotline on 020 8394 5131 quoting PT e-learning offer.Tickets are subject to availability. The event takes place at the BusinessDesign Centre, London, 4-5 June.  www.e-learningevent.comCall-up continues The Ministry of Defence is mobilising more part-time soldiers, despite theend to the war in Iraq. Defence secretary Geoff Hoon said a further 1,200reservists would be called up to help secure post-war Iraq in addition to the5,000 already in service. Hoon said that even more personnel could be called upto bolster the UK contingent.  www.mod.ukNet abuse escalates The average employee spends more than an hour each day browsing the internetfor leisure and sending around 18 personal e-mails from work. A survey of 1,687employers shows that 36 per cent of all e-mail is personal, costing firms 43per cent of the total amount invested in running the system. Seventy-four percent have caught employees downloading illegal software.  http://peninsula-uk.hostinguk.comRMT halts strikes The RMT union has called off strikes by train guards after making‘substantial progress’ in settling its dispute with train operating companies.The union has been arguing about the safety role of guards. RMT staff havealready held strike action three times over the issue. Strikes had been plannedfor 6-7 May and 27-28 May. intranets Poorly-designed and inefficient company intranet systems are costingemployers thousands of pounds per employee and hampering internalcommunication. Company intranets are also increasingly being used as‘information dumping grounds’ that waste time and money, according to researchby Mercer. The researchers calculated that wasted time costs around £1,000 peremployee, totalling more than £1m for every 1,000 staff.  www.mercer.comlast_img read more

…in brief

first_img Previous Article Next Article Comments are closed. Thisweek’s news in briefDisabledpledgeTescohas pledged to open up recruitment for disabled people, with an initial intakeof 200 new disabled staff in 2004. The supermarket giant has signed agreementsto enable Tesco to access an ‘often-overlooked pool of talent’, while helpingmeet its obligations under the Disability Discrimination Act. of workTheGovernment has promised to tackle the culture of worklessness in inner citiesto help people off benefits and into work. MP Des Browne said the Governmenthad to break the cycle of growing up knowing nothing other than a life onbenefits. “The problem is not a lack of jobs, it is about making peoplebelieve they really can work again,” he said. unions or employers during union recognition ballots would be banned underproposals announced by employment relations minister Gerry Sutcliffe.Amendments to the Employment Relations Bill will draw on rules of conduct forgeneral and local elections and will outlaw practices such as dismissing union activistsor threatening workers. coffee…HRis a complex beast with ever-changing and increasingly complicated legislation.Even so there’s no excuse for the number of users that fellfor our set-up last week. To mark April Fools’ Day we ran a story on newworkplace coffee limits that any right- thinking person would find difficult toswallow. Bad luck HR – more than 300 of you were taken in. Related posts:No related photos. …in briefOn 6 Apr 2004 in Personnel Todaylast_img read more

Ofcom relaxes rules on workplace boozing in ads

first_imgThemedia regulator Ofcom has relaxed restrictions that had been placed onadvertisements showing people drinking alcohol in the workplace.Themove forms part of the concessions that Ofcom has handed to alcohol advertisersto soften the blow of a wide-ranging clampdown on making alcohol appealing toteenagers and glamorising ‘yob culture’.Amongthe new rules are a ban on showing scenes such as that featured in the Bacardiadverts, where, as Ofcom puts it, “spirits are sloshed liberally around acrowded party room”. TimSuter, Ofcom’s partner for content and standards, said: “The evidence fromresearch, as well as a broad consensus of public and industry opinion,indicates that there is a strong case for specific changes to the existingrules on these particular products.” Ofcom relaxes rules on workplace boozing in adsOn 27 Jul 2004 in Personnel Today Related posts:No related photos. Previous Article Next Article Comments are closed. last_img read more

Cities come back: Home prices up 15% in 3 months

first_imgLouisville, Kentucky (iStock/Photo illustration by Kevin Rebong for The Real Deal)Across the country, cities are rebounding.Young, white-collar workers are taking advantage of record-low mortgage rates and remote work to move to more desirable urban areas.Home prices in urban U.S. markets rose 15 percent in the three months through late January, according to Redfin. That’s a change from early in the pandemic, when price gains lagged those in the suburbs or even fell, Bloomberg reported.“People are anticipating that now is a great time to buy,” Daryl Fairweather, chief economist at Redfin, told Bloomberg. “They’re not thinking about the short term. They’re looking forward to eating inside restaurants and going to concerts.”ADVERTISEMENTRead moreSuburban home inventory is depleted, but demand ragesBest week since 2019 for Manhattan luxury marketThese NYC neighborhoods lost housing in the past decade MortgagesResidentialResidential Real Estate Share via Shortlink Email Address* In Louisville, Kentucky, values for properties in the more densely populated neighborhoods surged at twice the rate that they did in suburbs over the past three months. Detroit saw urban prices shoot up 43 percent. And in Baltimore, prices jumped 34 percent, compared with just 10 percent in outer areas.Still, the most expensive areas, like Manhattan and San Francisco, are outliers. Cramped spaces and still sky-high prices, along with a lack of available amenities, have deterred buyers from rushing in.[Bloomberg] — Sasha JonesContact Sasha Jones Message* Share on FacebookShare on TwitterShare on LinkedinShare via Email Share via Shortlink Tags Full Name*last_img read more

15 Central Park West penthouse sells for $46.7M

first_img Full Name* Email Address* NYC Luxury MarketResidential Real Estate Share on FacebookShare on TwitterShare on LinkedinShare via Email Share via Shortlink The seller was Dr. Lindsay Rosenwald, the chief executive of pharmaceutical company Fortress Biotech. He bought the unit in 2008 for $30.5 million and put it on the market in September 2019 for $65 million.Listing broker Felise Gross of Brown Harris Stevens said Rosenwald listed the penthouse because he “just wasn’t using it.”The unit’s 19 months on the market included three months early in the pandemic when home showings were banned, but the length of the listing likely had more to do with aspirational pricing and doubts about Manhattan and its luxury market, which has only recently begun to recover from a multi-year slump.The transaction also included a studio apartment for staff, a wine cellar and two storage units.Gross, who represented Rosenwald with BHS brokers David Kornmeier and Diane Abrams, dropped the asking price in January by 11 percent to $57.9 million. Though the final sales price was more than $11 million lower, Gross said the doctor was happy with the deal. He received $16 million more for the duplex than he paid.“In this market I think the seller was very happy and he did very well,” she said. “The apartment is one of the finest in New York.”The unit has an internal private elevator, five bedrooms, 1,070 square feet of outdoor terraces overlooking Central Park, a gas fireplace and south- and west-facing views.Sales in Manhattan have picked up in recent months as sellers and developers accept discounted offers from buyers aiming to capitalize on the moment.Contact Erin Hudson Message* Tags Share via Shortlink 15 Central Park West penthouse and Lindsay Rosenwald (Google Maps, BHS, Fortress)A sprawling penthouse at 15 Central Park West sold on Tuesday for $46.67 million, 28 percent less than its first asking price.The 5,902-square-foot duplex is on the 18th and 19th floors of the renowned condominium designed by architect Robert A.M. Stern.The property went into contract and closed in one day to an unknown buyer who purchased the unit through a Delaware-registered limited liability company.Read moreExtell sells One57 sponsor unit for $17M“We are recovering”: Manhattan home sales finally increaseDeep discounts for “bottom fishers”: How 3 deals show the state of Manhattan’s buyer’s marketlast_img read more

NoMad Hotel heads back to the auction block

first_img Share on FacebookShare on TwitterShare on LinkedinShare via Email Share via Shortlink Commercial Real EstateforeclosuresHotel Market Email Address* Ron Burkle and Andrew Zobler with The NoMad New York. (Google Maps, Getty)The owners of the NoMad Hotel — who shelled out big bucks a few years ago to avoid foreclosure at the 11th hour — have their backs up the wall once again.Billionaire investor Ron Burkle and hotelier Andrew Zobler are facing a foreclosure on their equity in the trendy hotel at 1170 Broadway, according to a notice for the UCC foreclosure auction.Lenders Ohana Real Estate Investors and Ellington Management Group, which hold $102.5 million in mezzanine debt on the hotel, have scheduled the auction for June 30.Zobler’s Sydell Group and Ellington Management declined to comment. Representatives for Burkle’s Yucaipa Companies and Ohana Real Estate could not be immediately reached for comment.The NoMad management reportedly told staff in March that it planned to shut the hotel for renovations beginning April 2.ADVERTISEMENTThis is the second time that Burkle and Zobler have faced foreclosure on the property, which they control via a ground lease.In 2019, lender Colony Capital filed to foreclose on its equity interest in the hotel. Burkle and Zobler put aside their ongoing feud to save the hotel, with Burkle’s Yucaipa Companies agreeing to buy back the $40 million mezzanine debt from Colony Capital.JLL is handling marketing for the UCC foreclosure.Contact Rich Bockmann Full Name*center_img Tags Share via Shortlink Message*last_img read more